"The single biggest problem in communication is the illusion that it has taken place."

—George Bernard Shaw

Organizing & Labeling Content

If clear, concise and compelling content represents what users should see when they visit a website, then information architecture represents how to visually organize and label what they see so that it’s easy to find and easy to use.

Information Architecture - The Art & Science of Organizing and Labeling Your Content

We love this stuff.

  • We organize your content into web pages.
  • We organize the pages in logical relationship to each other.
  • We design and label a solid navigation scheme that makes the content easy to find, and easy to use.  

Websites Are Not Linear

You never know where a visitor will enter your site. In fact, people are more likely to land on a page other than your home page, and it's our job as information architects to make sure their user experience is rich, no matter where they land.

Origami representing the concept of organizing and labeling website content.

The Information Architecture Institute defines "information architecture as the art and science of organizing and labeling websites, intranets, online communities and software to support usability."


Focus on Content

Colleen Jones, Content Science

Interview with Colleen Jones, Principal and Founder of Content Science, Content Strategist and author of CLOUT, The Art & Science of Influential Web Content.

"The Web Consultant"