"The single biggest problem in communication is the illusion that it has taken place."
—George Bernard Shaw
Organizing & Labeling Content
If clear, concise and compelling content represents what users should see when they visit a website, then information architecture represents how to visually organize and label what they see so that it’s easy to find and easy to use.
Information Architecture - The Art & Science of Organizing and Labeling Your Content
We love this stuff.
- We organize your content into web pages.
- We organize the pages in logical relationship to each other.
- We design and label a solid navigation scheme that makes the content easy to find, and easy to use.
Websites Are Not Linear
You never know where a visitor will enter your site. In fact, people are more likely to land on a page other than your home page, and it's our job as information architects to make sure their user experience is rich, no matter where they land.
The Information Architecture Institute defines "information architecture as the art and science of organizing and labeling websites, intranets, online communities and software to support usability."