Social media has taken the web by storm, and it's one way to produce content. Popular forms of social media include blogging, micro-blogging (think Twitter), and social networks such as Wikipedia, Facebook or LinkedIn.
What they have in common is an open community format. Social networking is all about the online "conversations" that can have a profound effect on traffic to your website.
"The single biggest problem in communication is the illusion that it has taken place."
—George Bernard Shaw
Managing Website Content
Is there an elephant in the room?
The Care & Feeding of Content
Don't let your content be the invisible elephant in the room. It's your greatest asset, and it deserves your attention. Websites with fresh, meaningful content build trust, loyalty and confidence. Your plan for managing (publishing, archiving and retiring) content rounds out your content strategy.
Publishing Website Content
Search engines love new content. There's more than one way to publish fresh, meaningful content, and deciding which is best for you depends on your goals and resources:
- Blogs, newsletters, or other forms of social media can be an effective way to communicate with your customers. This takes time, dedication, a willingness, and the resources to write and publish content that people care about, and to monitor the "conversations."
- A content management system (CMS) allows anyone to update the content of your website using a web interface. I can help you choose and implement one that has the right features for you. All CMS are NOT created equal.
- A reliable web professional can update your website for you if you're not inclined to do it yourself, or simply don't have the resources.
Quality Trumps Quantity
A poorly written blog, a mashed up new web page created using the wrong content management system (CMS), or more self-serving static content is not what users are looking for. We've entered the age of online "conversations" and quality, authentic dialogue is what inspires confidence and motivates users.
Archiving & Retiring Content
Out-dated, neglected content is very sad indeed. Sooner or later, content on your website needs to be retired or archived. What happens to it then? What happens to related content, and pages linking to old content. This content deserves your respect too!
Is There An Elephant in the Room
Don't let content be the invisible elephant in the room. Plan for it early, plan for it thoroughly, and plan for it now and for the future.